What is lead generation?
Lead generation is the process of attracting potential customers and collecting their contact details and interest so your sales team can follow up. It combines targeted traffic, persuasive landing pages, useful offers and a clear way to qualify and track each enquiry.
Our lead generation services
Typical work includes:
- Ideal customer profile and offer definition
- High-converting landing pages and enquiry forms
- Lead magnets such as guides, checklists, quotes and demos
- Paid lead campaigns on Google, Facebook, Instagram and LinkedIn
- B2B email and LinkedIn outreach to decision makers
- Lead scoring, CRM setup and weekly reporting on cost per lead
How we work
- 1. Define your ideal customer: We agree who you want to reach, what they need and what makes a lead valuable to you.
- 2. Build the funnel: We create the landing page, offer and follow-up messages that turn visitors into enquiries.
- 3. Drive targeted traffic: We run campaigns and outreach aimed at your ideal customers rather than a broad audience.
- 4. Qualify and report: We score leads, pass the best ones to sales and show cost per lead and conversion rates.
What you gain
- A steady flow of enquiries instead of unpredictable referrals
- Better quality leads, because campaigns target specific buyers
- Lower wasted spend through testing and tracking
- A clear view of which channel brings the most customers
Who is it for?
Lead generation helps B2B service firms, software companies, real estate developers, education providers, clinics, exporters and local businesses that depend on enquiries, quotes or appointments to win customers.
Why SOFT PRO IT
Since 2008 we have delivered design, development and digital marketing for clients in Bangladesh, the UK and around the world at a cost-effective price, with after-sales support and round-the-clock availability. See our portfolio or request a quote.
Frequently asked questions
What counts as a lead?
A lead is a person or company who has shown interest, for example by submitting a form, requesting a quote or booking a call. We help you define what a qualified lead means for your sales team.
Do you work with both B2B and B2C?
Yes. B2B campaigns focus on decision makers through LinkedIn, email and search, while B2C campaigns use social media, search and messaging.
How do you measure lead generation?
We track leads, cost per lead, conversion rate and, where possible, closed sales, using analytics and CRM reports that you can access.
How quickly will leads start arriving?
Paid campaigns can produce enquiries within days of launch, while content and outreach channels build over a few months. We optimise continuously.
