What is email marketing?
Email marketing is the practice of sending useful, relevant emails to people who have chosen to hear from you. It covers newsletters, promotions, welcome sequences and automated messages triggered by customer behaviour, and it lets you build lasting relationships on a channel you own.
Our email marketing services
Typical work includes:
- Email strategy, list building and segmentation
- Responsive newsletter and campaign design
- Automations: welcome series, abandoned cart, re-engagement and post-purchase emails
- Sign-up forms and lead magnets for your website
- Deliverability setup, including SPF, DKIM and DMARC records
- A/B testing and monthly reports on opens, clicks and sales
How we work
- 1. Strategy and list: We define goals, clean your existing list and set up sign-up forms that attract the right subscribers.
- 2. Design and write: We create responsive templates and write clear, engaging emails in your brand voice.
- 3. Automate: We set up welcome, abandoned cart and follow-up flows that run in the background.
- 4. Test and improve: We test subject lines, content and timing, and report on clicks and revenue.
Why email marketing pays off
- A direct line to customers on a channel you own
- Low cost per message compared with most advertising
- Automation that sells and follows up while your team sleeps
- Detailed tracking of who opened, clicked and bought
Who is it for?
Online stores, software companies, schools, agencies, event organisers and service businesses use email marketing to launch products, nurture leads and keep customers coming back.
Why SOFT PRO IT
Since 2008 we have delivered design, development and digital marketing for clients in Bangladesh, the UK and around the world at a cost-effective price, with after-sales support and round-the-clock availability. See our portfolio or request a quote.
Frequently asked questions
Which email marketing platform do you use?
We work with popular platforms such as Mailchimp, Brevo and others, and choose the one that fits your list size, budget and integrations.
How do you avoid emails going to spam?
We set up SPF, DKIM and DMARC, keep lists clean, use consent-based sign-ups and write relevant content, all of which improve deliverability.
How often should we send emails?
Many businesses send one to four emails a month plus automated messages. We agree a schedule that keeps subscribers interested without overwhelming them.
Can email marketing work with our online store?
Yes. We connect email tools to platforms such as WooCommerce and OpenCart to send abandoned-cart, order and product recommendation emails.