What is SMS marketing?
SMS marketing is the use of text messages to send offers, announcements, reminders and alerts to customers who have agreed to receive them. Because messages reach the phone directly and are short, SMS is ideal for time-sensitive promotions and service notifications.
Our SMS marketing services
Typical work includes:
- Bulk SMS campaigns for promotions, events and announcements
- Transactional alerts for orders, deliveries, payments and bookings
- Appointment, payment and renewal reminders
- Audience segmentation using customer lists and past behaviour
- Message writing, scheduling and link tracking
- Delivery reports and campaign analysis
How we work
- 1. Plan the campaign: We define the goal, the audience and the best time to send.
- 2. Prepare your list: We organise and segment your contact list and check that you have permission to message each person.
- 3. Write and schedule: We craft short, clear messages with one call to action and schedule them for the right moment.
- 4. Send and analyse: We send the campaign and review delivery, clicks and responses so the next one performs better.
Why businesses use SMS marketing
- Fast delivery and high visibility for time-sensitive offers
- Reaches customers without smartphones or internet access
- Simple, low-cost messages with clear results
- Works well together with email and social media campaigns
Who is it for?
Retailers, restaurants, clinics, schools, banks and service providers across the world use SMS to announce offers, confirm bookings, collect payments and keep customers informed.
Why SOFT PRO IT
Since 2008 we have delivered design, development and digital marketing for clients in Bangladesh, the UK and around the world at a cost-effective price, with after-sales support and round-the-clock availability. See our portfolio or request a quote.
Frequently asked questions
Is bulk SMS marketing allowed?
Yes, when it follows local telecom rules and customers have agreed to receive messages. We recommend consent-based lists, honest content and a simple way to opt out.
Can I send messages from my brand name?
Brand or sender ID options depend on the SMS provider and local regulations. We guide you through the available options.
What is the difference between promotional and transactional SMS?
Promotional SMS advertises offers and needs customer consent. Transactional SMS carries information the customer expects, such as order confirmations or one-time codes.
How do you measure SMS campaign results?
We track delivery rates, link clicks, replies and resulting sales, then use the findings to improve timing and wording.