What is growth hacking?
Growth hacking is a data-driven approach to growing a business through quick, low-cost experiments across the whole customer journey: acquisition, activation, retention, referral and revenue. Instead of committing a large budget to one idea, you test many small ones and scale the winners.
Our growth hacking services
Typical work includes:
- Analytics setup and funnel analysis to find where customers drop off
- A prioritised backlog of growth experiments
- A/B testing of landing pages, offers, headlines and checkout flows
- Conversion rate optimisation for websites and apps
- Referral, loyalty and viral loop campaigns
- Onboarding and retention improvements, including email and SMS journeys
How we work
- 1. Measure: We set up tracking and map your funnel so every experiment has a clear baseline.
- 2. Ideate and prioritise: We list growth ideas and rank them by expected impact, confidence and effort.
- 3. Test: We run short experiments, such as A/B tests and small campaigns, and record the results.
- 4. Scale: Winning experiments become permanent parts of your marketing, and we move on to the next bottleneck.
Why growth hacking works
- Decisions based on data rather than opinions
- Small budgets used to learn quickly before spending more
- Improvements across the whole funnel, not just traffic
- A repeatable system your team can keep running
Who is it for?
Startups, software and app companies, ecommerce brands and small businesses with limited budgets and big growth targets gain the most from growth hacking.
Why SOFT PRO IT
Since 2008 we have delivered design, development and digital marketing for clients in Bangladesh, the UK and around the world at a cost-effective price, with after-sales support and round-the-clock availability. See our portfolio or request a quote.
Frequently asked questions
How is growth hacking different from digital marketing?
Digital marketing focuses on channels such as SEO, social media and email. Growth hacking looks across the whole funnel, including product, pricing and onboarding, and relies on fast testing.
Is growth hacking suitable for small businesses?
Yes. Because experiments are small and low-cost, it works well when budgets are limited and you need to learn what works quickly.
How fast can we expect results?
Some tests give answers within days. Compounding gains usually appear over two to three months of steady experimentation.
Do we need special tools?
We can work with free and affordable tools such as Google Analytics, heat maps and email platforms, and recommend more only when they pay for themselves.