What is LinkedIn marketing?
LinkedIn marketing uses company pages, personal profiles, content, LinkedIn Ads and direct outreach to reach business professionals. It is especially effective for B2B companies, consultants, agencies, recruiters and exporters who sell to other businesses.
Our LinkedIn marketing services
Typical work includes:
- Company page and founder profile optimisation
- Thought-leadership posts, articles and document carousels
- LinkedIn Ads and Lead Gen Form campaigns
- Targeted connection and message outreach to decision makers
- Employer branding and recruitment content
- Lead tracking and monthly reports
How we work
- 1. Profile and audience review: We improve your profiles and define the job titles, industries and companies you want to reach.
- 2. Content and positioning: We plan content that shows your expertise and answers questions your buyers ask.
- 3. Campaigns and outreach: We run ads and respectful, personalised outreach that start real business conversations.
- 4. Track and refine: We measure leads, meetings booked and engagement, then improve targeting and messaging.
Why businesses choose LinkedIn marketing
- Direct access to decision makers by industry, company size and job title
- Credibility through expert content and a strong company presence
- High-quality leads for high-value products and services
- A strong channel for hiring and employer branding
Who is it for?
Software and IT companies, consultants, agencies, manufacturers, exporters, training providers and recruiters use LinkedIn marketing to find clients and partners in Bangladesh, the UK and worldwide.
Why SOFT PRO IT
Since 2008 we have delivered design, development and digital marketing for clients in Bangladesh, the UK and around the world at a cost-effective price, with after-sales support and round-the-clock availability. See our portfolio or request a quote.
Frequently asked questions
Is LinkedIn only for B2B companies?
It is strongest for B2B, but it also helps recruitment, personal branding and professional services that sell to individuals.
Do you do LinkedIn outreach for us?
Yes. We run personalised, respectful outreach in line with LinkedIn rules, and focus on quality conversations rather than mass messaging.
Is LinkedIn advertising expensive?
Costs per click are generally higher than on other platforms because the audience is professional. Targeting and strong offers help keep cost per lead sensible.
Can you optimise my personal profile as well?
Yes. Founder and team profiles often drive more engagement than a company page, so we optimise both.